The Cal Alumni Association (CAA) was founded by the first graduating class of the University of California, in 1872. Today, CAA represents almost half a million UC Berkeley alumni around the world. CAA’s programs and services are dedicated to connecting alumni to each other, their alma mater, and current students at Berkeley, all with the mission of furthering the interests of the University.
CAA is a 501(c)(3) nonprofit and self-funded organization that operates on the support of alumni donors.
As Project Manager of Digital Marketing at CAA, I predominantly support the organization’s email and social media marketing efforts. In September 2017, I spearheaded an online campaign targeted to engaging more young alumni online and created each piece of content behind this campaign.
Content originally published at alumni.berkeley.edu/announcements. | September 15, 2017 Every Cal student walks the Berkeley campus in the footsteps of their predecessors to receive an education that will grant them a spot in the university’s long-lasting legacy. As they graduate, each Cal alum leaves with the knowledge, skills, and resources necessary to build and create their … Continue reading What It Means to Be a Cal Alum
Content originally published at alumni.berkeley.edu/announcements. | October 5, 2017 When David Joe Kim ’17 first heard that his friend, producer James Yi, wanted to call his new film “gook”, Kim was stunned. “You sure about that?” he’d asked Yi. “That’s derogatory!” Yi was insistent. In Korean, “gook” is the word for country. In English, the Korean … Continue reading David Joe Kim ’17: Finding an Entrance at UC Berkeley
Content originally published at alumni.berkeley.edu/announcements. | December 11, 2017 Kateri Gutierrez ’14 was just a 14-year-old living in Lynwood, California, when she began to envision starting her own business. Once she took a trip to UC Berkeley campus through the Raza Center, her vision solidified and she became intent to SIR. “After having seen the business program at … Continue reading Kateri Gutierrez ’14: Sharing Success Through Cups of Coffee
Content originally published at alumni.berkeley.edu/announcements. | January 9, 2018 “When I found out I was on the Forbes 30 Under 30 list , I was so shocked and really excited,” Amber Jackson ’11 enthused. “It’s such an honor. When I see the other people on that list, I feel very humbled to be a part of it because you … Continue reading Amber Jackson ’11: From the Ocean Floor to the Forbes List
Content originally published at alumni.berkeley.edu/announcements. | January 30, 2018 Meghana Dhar ’10 found out she had been selected for Forbes’ 30 Under 30: for Retail and E-Commerce list when a friend texted her, “Hey, by the way, you’re on the [Forbes] list!” “I was very surprised. I had no idea beforehand,” Meghana laughed at the memory. “I had been told I … Continue reading Meghana Dhar ’10: At Cal, Golden Spirit Resonates
Content originally published at alumni.berkeley.edu/announcements. | February 22, 2018 Berkeley to the Core: Memories of the Free Speech Movement In honor of UC Berkeley’s 150th anniversary, we spoke with Gabriela Taylor ’65 about her experience at Cal in the 1960s during the Free Speech Movement. Her story honors the footprint this alumna, and many like her, … Continue reading Karen “Gabriela” Taylor ’65: Berkeley to the Core
Content originally published at alumni.berkeley.edu/announcements. | March 26, 2018 The Berkeley Experience: Learning to Make a Difference Philip Lee ’82 was 14 when he immigrated to the United States from Hong Kong in the mid-1970s. His new high school classmates teased him, calling him Bruce Lee because of their shared racial background and last name, but … Continue reading Philip Lee ’82: The Berkeley Experience
Content originally published at alumni.berkeley.edu/announcements. | May 24, 2018 Michelle Kim ’11 came to Cal with a mission: to become a part of Berkeley’s history of political activism and social justice movements. At the Principal’s Office Michelle was born and raised in South Korea by her single mother, whom she saw constantly struggling against the stigma of divorce. … Continue reading Michelle Kim ’11: Creating Community at Cal and Beyond
Content originally published at alumni.berkeley.edu/announcements. | June 20, 2018 Ryan Murphy ’17 graduated from UC Berkeley’s Haas School of Business with a degree in business administration, but like many recent graduates, he’s not quite sure what he wants to do with his degree just yet. Luckily for Ryan, a 2016 Rio Olympics gold medalist, he has … Continue reading Ryan Murphy ’17: Olympian in the Pool, Cal Bear Everywhere