Cal Alumni Association
The Cal Alumni Association (CAA) was founded by the first graduating class of the University of California, in 1872. Today, CAA represents almost half a million UC Berkeley alumni around the world. CAA’s programs and services are dedicated to connecting alumni to each other, their alma mater, and current students at Berkeley, all with the mission of furthering the interests of the University.
CAA is a 501(c)(3) nonprofit and self-funded organization that operates on the support of alumni donors.
As Project Manager of Digital Marketing at CAA, I predominantly support the organization’s email and social media marketing efforts. In September 2017, I spearheaded an online campaign targeted to engaging more young alumni online and created each piece of content behind this campaign.
What It Means to Be a Cal Alum
Content originally published at alumni.berkeley.edu/announcements. | September 15, 2017
David Joe Kim ’17: Finding an Entrance at UC Berkeley
Content originally published at alumni.berkeley.edu/announcements. | October 5, 2017
Kateri Gutierrez ’14: Sharing Success Through Cups of Coffee
Content originally published at alumni.berkeley.edu/announcements. | December 11, 2017
Amber Jackson ’11: From the Ocean Floor to the Forbes List
Content originally published at alumni.berkeley.edu/announcements. | January 9, 2018
Meghana Dhar ’10: At Cal, Golden Spirit Resonates
Content originally published at alumni.berkeley.edu/announcements. | January 30, 2018
Karen “Gabriela” Taylor ’65: Berkeley to the Core
Content originally published at alumni.berkeley.edu/announcements. | February 22, 2018
Philip Lee ’82: The Berkeley Experience
Content originally published at alumni.berkeley.edu/announcements. | March 26, 2018
Michelle Kim ’11: Creating Community at Cal and Beyond
Content originally published at alumni.berkeley.edu/announcements. | May 24, 2018
Ryan Murphy ’17: Olympian in the Pool, Cal Bear Everywhere
Content originally published at alumni.berkeley.edu/announcements. | June 20, 2018
Courtney Cheng 