Cal Alumni Association

The Cal Alumni Association (CAA) was founded by the first graduating class of the University of California, in 1872. Today, CAA represents almost half a million UC Berkeley alumni around the world. CAA’s programs and services are dedicated to connecting alumni to each other, their alma mater, and current students at Berkeley, all with the mission of furthering the interests of the University.

CAA is a 501(c)(3) nonprofit and self-funded organization that operates on the support of alumni donors.

As Project Manager of Digital Marketing at CAA, I predominantly support the organization’s email and social media marketing efforts. In September 2017, I spearheaded an online campaign targeted to engaging more young alumni online and created each piece of content behind this campaign.